Work Samples
Society of Human Resource Management (SHRM)
SHRM
Strategic Growth and Partnership Marketing with Society of Human Resource Management
I developed a partnership lead generation program in strategic alignment with SHRM. This initiative included demand generation tactics, including lead magnets, technical forms, events, and advertising.
SHRM
Results
Leveraging all available media outlets through SHRM, we enhanced their outreach, strengthened messaging, and fostered strong connections within the human resource management industry. This initiative improved our presence their presence the field and helped build meaningful relationships with key stakeholders.
