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Talogy

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Talogy

Demand Generation at Talogy

The primary objective was to elevate Talogy's standing in the recruiting industry by enhancing brand visibility and deepening engagement. To accomplish this, I created an integrated marketing strategy to reshape the approach of demand and lead generation across the Americas.

Talogy

Comprehensive Digital Marketing Campaigns

I developed and executed a series of digital marketing campaigns incorporating account-based marketing, lead nurturing, and customer segmentation elements. This involved utilizing automated marketing tech stacks to deliver personalized messages and content, efficiently moving leads through a well-defined progression model.

 

 

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Talogy

Results

  • Increased Lead Generation: The strategic use of ebooks and guides led to a 40% boost in lead generation.
  • Enhanced Conversion Rates: Our lead progression models became more efficient, resulting in a 25% increase in conversion rates.
  • Stronger Market Presence: By participating in conferences, we enhanced our lead generation and strengthened our relationships with key industry players, improving our reputation and strategic positioning.
  • Data-Driven Adjustments: Continuous analysis of campaign success and return on investment (ROI) allowed us to make data-driven adjustments, optimizing our approach for better results and more effective resource allocation.